Paul Carr has just released his recent book, “Bringing Nothing to the Party”, for free, online. Wanna download the book?
Is this great PR? Of course, people who wouldn’t buy or haven’t heard of Paul’s book can now access his ideas. Is this link-bait? Of course, Paul’s getting thousands of links to PaulCarr.com or the TC article. Don’t think that Paul’s decision is anything but a PR move, but that doesn’t change the outcome. Think of Leo Babatua, of ZenHabits.net. Leo has released all rights and claims for copyright to all his work. His calculation is that people that want to buy his work will pay for it and people who want to steal his content weren’t going to pay for it anyway.
